Most business owners don’t put a lot of thought into their work truck. Its sole purpose is to transport employees to and from job sites or to deliver items to customers. But a work truck is so much more than that—it’s also a reflection of your company. Oftentimes, it’s the only impression potential customers have of your business when they spot it on the road. A branded work truck tells the customer the name of your business, the services you provide and vital contact information. While this information might seem basic, it is impactful. Unfortunately, a blank work truck can sometimes communicate even more about your company than one bearing proper branding—and it’s not all good.
Unprofessional and illegitimate
Would you be skeptical if a blank white truck rolled up to your house? Many customer interactions could start off on the wrong foot if you fail to instill confidence in them from the second they see your vehicle. Anyone can buy a truck to use for what they claim as “work,” but others might see it as a potential safety threat, as they aren’t sure who is about to enter their home or business. Vehicle graphics in Vermont let them know exactly who they are dealing with, which creates a greater sense of trust and alleviates any concerns. By contrast, an unmarked truck communicates a business isn’t reputable or doesn’t care enough to invest the money in making its vehicles look legitimate.
Potential customers lost
Every company always needs new leads, and you could be missing out on hundreds of new opportunities by choosing not to install vehicle graphics in Vermont. Just driving around from job to job could lead to new opportunities. You’ll likely receive more impressions this way than you would by placing an ad in the local newspaper or on a billboard. You lose this valuable opportunity by keeping the truck blank instead.
Missed branding opportunity
As a business owner, you want your company to be known as a reputable staple in the community. Get an easy start by installing vehicle wraps in Vermont. Residents, city officials and other business owners will quickly learn your name by seeing your work trucks driving around or parked outside of the office. This will help your company cement a great standing within the local business community. Best of all, they will easily remember the name of your company the next time they need services just by having seen the advertisement.
A vehicle marked with its company name and logo is a valuable branding, marketing and lead generating tool. There are absolutely zero negatives to investing in vehicle wraps in Vermont. So, what are you waiting for? Call the professional graphic design and vehicle wrap specialists at Always On Time Sign & Design today to get started! We’ll help take your business to the next level by turning your blank trucks into moneymaking opportunities. Schedule a consultation by calling today and speaking with one of our experts—we look forward to assisting you!