Have you ever wondered why some companies’ logo stand out to you more than others—why there are brand logos that seem to catch your eye and draw your attention, versus fading into the chaos of things? More than likely, it’s because these logos are utilizing effective characteristics to represent the brand!
There’s far more to a logo than just the finished product—it’s actually the sum of its parts: colors, graphics, arrangement and any other details that make themselves apparent in the ultimate logo design. And, in order to tap into the power of an effective logo, it pays to understand the symbiotic parts that work together and how you can best use them to your advantage:
- Color: Color is perhaps the most important facet of logo design in Vermont because it’s also the most powerful. You might not realize it, but color can evoke strong emotions based on how it’s received! For example, red is a bold color that’s often perceived as exciting or youthful, while blue—a more passive color—is seen as trustworthy and strong. How you want your brand to be perceived depends on what color statement it’s saying, so be sure to do some research in the field of “color emotions” before you fall in love with any certain logo design!
- Text/font: Unless your company logo is exclusively an image, you’re going to have a text component that needs some definition. The factors to consider here are the font style (serif versus sans-serif), size, placement, designer elements (kerning and leading) and any stylized elements (crooked letters, drop case, etc.). Also, you must consider if you’re spelling out the company name, including a tagline or adding other text to your logo before you settle on anything final.
- Images and graphics: The secret to a great logo is creativity and objectivity, which means having custom graphics and designs that people will key in with your brand—that’s the whole point of logo design in Vermont! Make sure you’re thinking long and hard about what type of graphics your logo is projecting because these things will forever be associated with your brand. And always, always use a professional designer for your logo—you’ll thank yourself down the road in more ways than one.
- Size and variations: You’ve probably noticed by now, but some of the world’s most popular brands have variations of their logo, each in different sizes and for different applications. This is purely for situational use—you might use Logo A on the tops of your invoices because it’s less space consuming on paper documents, while Logo B might be your advertising logo because it’s bold and beautiful. Remember to keep the same design elements to generate awareness and adhesion between the two. Having multiple logos can really serve you well once you start to grow.
Much and more goes into logo design in Vermont—knowing how to mold each individual element to your own will makes it possible to generate an effective logo that you’ll be more than happy to slap alongside your brand!